Steve Koch — Digital / Advertising CD ACD Copywriter

While I aim to be neither 

deceptive nor simple, my work,

at times, has been described

as deceptively simple.

It’s a wee banner ad, sure. Two sentences, six words. It appeared on LIFE.com — a photo-journalism site featuring, among all else, a photo of the day. But, more importantly, this seemingly innocuous thought also stands as a campaign platform. For throughout the four years I worked the account, Rolex constantly asked us to consider how they might possibly own time.

Here was an answer: assume guardianship of every second. Every today. Every now. Every then. This way, Rolex is relevant at every moment throughout Wimbledon. Or Davos. Or within the lives of their  every customer or prospect. One simple thought opens the door to conversations that inspire admiration of, and connection to, a brand that must demonstrate assured leadership at every moment.